Yahoo CEO Mayer: Mobile monthly active users eclipse 350M

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Yahoo now welcomes 800 million monthly active users worldwide (excluding traffic across its Tumblr social networking platform), up 20 percent since former Google (NASDAQ:GOOG) executive Marissa Mayer took over as CEO in July 2012.

"We're really a personalization company," Mayer said Wednesday during an interview at the TechCrunch Disrupt conference, according to Forbes. "We want to give [users] more reason to come back on the site."

Mayer credited Yahoo's traffic gains to the growth of its mobile properties. Mobile now drives 350 million active users per month, increasing 10 million since the company reported second-quarter earnings in mid-July and up from 200 million at the close of 2012.

"We're looking at what daily habits are on the phone," Mayer said. "What Yahoo is good at--mail, news, etc.--are good on the phone."

Yahoo has pursued an aggressive mobile strategy since Mayer took the helm, investing heavily in the space while also streamlining its mobile portfolio to deliver a more focused, cohesive user experience. In addition to Tumblr, which Yahoo acquired for $1.1 billion, the company has scooped up a series of mobile-first startups including Summly, Rockmelt, Jybe, Alike, Stamped, Astrid, GhostBird Software and Qwiki.

Earlier this week, Yahoo launched Screen, a video application optimized for Apple's (NASDAQ:AAPL) iOS that leverages touchscreen technology to enable users to swipe though channels of content from Yahoo and its entertainment partners. Screen includes more than 1,000 hours of comedy and 5,000 clips, highlighted by Viacom content like The Daily Show with Jon Stewart and The Colbert Report.

For more:
- read this Forbes article

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