Yahoo continues mobile shopping spree, buys Astrid to-do app


Yahoo has acquired task management application Astrid. Financial terms of the deal were not disclosed.

Available for Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android as well as the desktop and mobile Web, Astrid enables users to create to-do lists, synchronize and share tasks across multiple devices via free cloud backup and set motivational reminders. The iOS version also integrates with Apple's Siri to support voice input. More than 4 million consumers have downloaded the Astrid app, with TechCrunch reporting the firm also attracted more than $1 million in financing from investors including Google Ventures, AngelPad and Nexus Venture Partners.

"Over the next 90 days, Astrid will continue to work as is, and we will no longer be accepting new premium subscriptions," Astrid co-founder and CEO Jon Paris said on the firm's blog. "To make future changes as easy as possible, we'll be in touch with users shortly to share how to download data." All members of the Astrid team will join the Yahoo staff: "[Astrid's] background in personalized mobile experiences is impressive, and we know they will be a huge asset to as we continue to re-imagine our products," a Yahoo spokesperson said.

In addition to Astrid, Yahoo has acquired a series of startups including Summly, Jybe, Alike, Stamped, and OnTheAir in the months since former Google executive Marissa Mayer took over as CEO. Mayer has made mobile one of four key focus areas--along with search, display and video--as the firm works to overhaul its platform. As part of its mobile push, Yahoo plans to slash the number of mobile apps it supports from 60 to 75 to a handful of core services.

Last month, Yahoo said it now counts 300 million mobile monthly users, up from 200 million at the end of last year. The company credited the increase to recent overhauls of its mobile and desktop sites but said it is also likely due to users' overall shift from desktop Internet surfing to accessing the Web from their smartphones.

For more:
- read this Astrid Blog post
- read this TechCrunch article

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