Yahoo integrates GetJar app catalog into mobile search queries


Yahoo will integrate cross-platform application storefront GetJar's entire library of more than 75,000 free apps into its mobile search results, making it easier for consumers to discover relevant games, entertainment and prosumer tools on the go. According to GetJar, Yahoo will display applications in response to the search criteria of the original user query--for example, if a consumer types "sports," Yahoo will spotlight a cluster of sports-themed solutions. GetJar recommends that developer partners update their app's metadata with text and descriptions to enable more effective search engine discovery, guaranteeing their efforts are displayed to Yahoo users. For now, the Yahoo/GetJar partnership is limited to the U.S., although the two firms plan to expand the trial to other international markets in 2011.

GetJar now serves consumers spanning over 200 countries, generating roughly 100 million downloads per month and supporting roughly 2,300 different handset models in all. All GetJar apps are free; developers monetize their applications by incorporating advertising or launching demo versions through the site and upselling full-fledged premium iterations across other sales channels. GetJar's own revenue model is predicated on offering partners premium placement and promotional services--developers bid for prime real estate on the store's website, and the firm generates income according to the number of downloads that result.

Last week, GetJar announced AT&T (NYSE:T) will offer its complete application catalog via the AT&T AppCenter portal. The new GetJar app download offers access to a vast selection of games, social networking solutions, productivity tools and more, available for feature phones as well as smartphone platforms including Android, BlackBerry, Windows Phone, iOS and Symbian.

For more:
- read this GetJar Developer Blog entry

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