Yahoo premieres Screen app for iOS, debuts multi-platform original comedies
Yahoo is launching Screen, a video application optimized for Apple's (NASDAQ:AAPL) iOS, in tandem with eight new original digital comedy series featuring Hollywood talents including Jack Black, Ed Helms and John Stamos.
Yahoo is launching Screen for iOS.
Yahoo Screen leverages iOS touchscreen technology to enable users to swipe though channels of content from Yahoo and its entertainment partners. "There's a few ways to get started; browse through trending clips, search for shows, or jump right in and start watching," explained Yahoo Director of Product Management Robby Stein. "Swiping left and right skips between episodes, and swiping up and down flips through channels."
Screen highlights content from new Yahoo partner Viacom, including clips from programs like The Daily Show with Jon Stewart and The Colbert Report, with clips from South Park and other unnamed MTV and Comedy Central series coming next month. Screen also features exclusive archival clips from NBC's venerable Saturday Night Live. In all, Screen includes more than 1,000 hours of comedy and 5,000 clips, Stein said.
Yahoo Screen also touts the company's new Fall Comedy Lineup, which includes the original Jack Black vehicle Ghost Ghirls, Losing It with John Stamos, Tiny Commando (starring The Hangover's Helms and Zachary Levi) and We Need Help (headlined by Cheryl Hines and Rachael Harris).
Yahoo launched the Screen online digital content hub in 2011. Productions include Emmy-nominated Burning Love.
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