Yahoo pulls the plug on Messenger, Mail apps for feature phones
Yahoo is discontinuing a series of legacy mobile applications, shifting its focus to building newer mobile services like its revamped Yahoo Mail for Apple's (NASDAQ:AAPL) iPad and Google's (NASDAQ:GOOG) Android tablets and Yahoo Weather for iPhone, both introduced last week.
The cuts include Yahoo Mail and Messenger for feature phones, which will shut down April 30. "We continue to support Yahoo Mail and Messenger via mobile Web for our users with feature phones," notes Yahoo Executive Vice President, Platforms Jay Rossiter. "We also offer Yahoo Mail apps for iOS, Android and Windows 8; and Yahoo Messenger apps for Android and iOS."
That same day, Yahoo will additionally halt support for its SMS Alerts service, encouraging consumers to stay up-to-date by adopting apps like Yahoo News, Weather, Sports and Finance. "If you've been receiving horoscope alerts, you can check your horoscope on yahoo.com," Rossiter states. "Alternatively, you can go to alerts.yahoo.com and select to receive your alerts via email or Yahoo Messenger."
Yahoo is also shuttering its Upcoming, Yahoo Deals and Yahoo Kids services, halting support for all three also on April 30.
Yahoo CEO Marissa Mayer has made mobile one of four key focus areas--along with search, display and video--as the firm works to overhaul its platform. As part of its mobile push, Yahoo plans to slash the number of mobile apps it supports from 60 to 75 to a handful of core services.
Last week, Yahoo said it now counts 300 million mobile monthly users, up from 200 million at the end of last year. The company credited the rise to recent overhauls of its mobile and desktop sites, but said it is also likely due to users' overall shift from desktop Internet surfing to accessing the Web from their smartphones.
- read this Official Yahoo Blog post
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