Yahoo revamps flagship iOS app with Summly news content
Yahoo is rolling out an overhauled version of its flagship application for Apple's (NASDAQ:AAPL) iOS, integrating technology from mobile news app Summly, which it acquired for a reported $30 million late last month.
The Yahoo app
Summly, launched for iOS late last year, leveraged an algorithm built with Natural Language Processing and Artificial Intelligence technologies to analyze text and automatically summarize relevant news stories based on topics, keywords and media sources selected by the user. The refreshed Yahoo app uses the Summly tech to deliver quick news summaries, bolstered by full-screen images from the Yahoo newsfeed.
"Want to stay on top of breaking business news or even the latest in the world of science? Just select the types of stories you're interested in," writes Yahoo CEO Marissa Mayer. "Within each article, you can easily select more of the topics you'd like to see, and less of those you don't. When you're signed into Yahoo, the choices you make are saved across screens. The more you use Yahoo, the more relevant and interesting the experience becomes--on mobile and desktop."
The free Yahoo app is available now to iPhone and iPod touch users in the U.S.
In addition to Summly, Yahoo has acquired startups Alike, Stamped, Snip.it and OnTheAir in the months since former Google (NASDAQ:GOOG) executive Mayer took over as CEO. Mayer has made mobile one of four key focus areas--along with search, display and video--as the firm works to overhaul its platform. As part of its mobile push, Yahoo plans to slash the number of mobile apps it supports from 60 to 75 to a handful of core services.
Last week, Yahoo said it now counts 300 million mobile monthly users, up from 200 million at the end of last year. The company credited the increase to recent overhauls of its mobile and desktop sites, but said it is also likely due to users' overall shift from desktop Internet surfing to accessing the Web from their smartphones.
- read this Official Yahoo Blog post
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