Yahoo scoops up iOS photo app maker GhostBird Software to boost Flickr
Yahoo has acquired GhostBird Software, the startup behind iOS photo applications KitCam and PhotoForge. Financial details were not disclosed.
Yahoo announced the deal via Twitter, posting "Today we acquired @GhostBirdSoft for @Flickr. Get ready to see your mobile photos in a whole new light!" A Yahoo spokesperson told CNet that GhostBird founders Travis Houlette and Ye Lu will join the Flickr team in San Francisco.
The PhotoForge painting and editing app supports image manipulation, retouching, effects and color correction. The complementary KitCam offers an assortment of lenses, films and frames enabling users to apply live effects to photos and videos. Yahoo has already removed both PhotoForge and KitCam from Apple's (NASDAQ:AAPL) App Store, and it said Flickr will integrate many of their respective features and capabilities.
The GhostBird deal signals Yahoo's latest move to overhaul the Flickr photo sharing platform, which it acquired in 2005 for a reported $35 million--since that time, Flickr has fallen far behind newer, mobile-first rivals like Facebook's (NASDAQ:FB) Instagram photo-sharing app. Last month, Yahoo launched a revamped Flickr app for Google's (NASDAQ:GOOG) Android mobile operating system, offering all users a free terabyte of storage.
Yahoo has been on a spending spree since former Google exec Marissa Mayer took over as CEO in mid-2012. In addition to snapping up social networking platform Tumblr for $1.1 billion in cash, Yahoo has recently acquired mobile-focused startups including Summly, Jybe, Alike, Stamped and Astrid. Mobile is one of Mayer's four key focus areas, alongside search, display and video.
- read this CNet article
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