Yahoo sunsets BlackBerry app, dumps App Search tool

Tools

Yahoo is streamlining its product lineup, eliminating a series of mobile and Web properties including its news and messaging app for BlackBerry (NASDAQ:BBRY).

Yahoo for BlackBerry

Yahoo said it will discontinue its BlackBerry app.

Effective April 1, Yahoo for BlackBerry will no longer be available for download from the BlackBerry World storefront. Yahoo said consumers can continue using the app--which integrates services like Mail, Messenger and Flickr photo sharing as well as breaking news, finance and sports headlines--but the company will no longer continue supporting it past the end of this month.

Yahoo also will shut down App Search, an online tool designed to help users identify popular and top-rated third-party applications optimized for Apple (NASDAQ:AAPL) iOS and Google (NASDAQ:GOOG) Android devices. Also disappearing on April 1: Yahoo Avatars, Yahoo Clues, Yahoo Sports IQ and the Message Boards site.

"Before making these decisions [to shut down products], we look at a variety of factors. The most critical question we ask is whether the experience is truly a daily habit that still resonates for all of you today," wrote Yahoo Executive Vice President, Platforms Jay Rossiter on the Official Yahoo Blog. "Ultimately, we're making these changes in an effort to sharpen our focus. By continuing to hone in on our core products and experiences, we'll be able to make our existing products the very best they can be."

Speaking at last month's Goldman Sachs' Technology and Internet conference, Yahoo CEO Marissa Mayer said the company counts 200 million mobile monthly active users spread across 60 to 75 different applications. Mayer said that moving forward, Yahoo will focus its efforts around a dozen or so apps that people use frequently, rather than a large number of apps that might not experience significant traffic.

Mayer--hired from Google in July 2012--said Yahoo is looking to mobile to rekindle growth in its userbase. "I think the opportunity for growth [in mobile] is very fundamentally one of the things that drew me to Yahoo," she said. "When you think about mobile... When you see triple-digit growth in some areas, there's a big opportunity for growth. Yahoo has the content that people want on their phone."

For more:
- read this Official Yahoo Blog entry

Related articles:
Yahoo acquires Alike, but CEO Mayer looks to reduce number of Yahoo's mobile apps
Yahoo Mail overhaul for iOS, Android touts enhanced speed, simplicity
Yahoo! grabs online video chatter OnTheAir
Yahoo acquires Stamped, will sunset its mobile recommendations app
Yahoo 'hasn't capitalized on the mobile opportunity,' CEO Mayer admits

Comments