YouMail suspends development on BlackBerry app


YouMail has discontinued development on the BlackBerry version of its visual voicemail application, citing eroding consumer interest in the platform. The firm will continue to develop YouMail for Apple's (NASDAQ:AAPL) iOS and Google's (NASDAQ:GOOG) Android.

"This was a tough decision, especially since the BlackBerry is what got us our first million registered users and put us on the map as a company," YouMail said on its blog. "But over the past year we've seen our BlackBerry audience steadily shrink, with a steady exodus of those users moving to the iPhone and to Android (where fortunately, they're tending to keep YouMail as their voicemail service). And we've also seen the number of BlackBerry users/day plummet while Android and iPhone users have soared... It's sad, but on many days we're now getting fewer BB users than Windows Phone 7 users, and we don't even have a Windows Phone 7 app!"

In addition to visual voicemail solutions, the cloud-based YouMail app includes voice-to-text transcriptions, caller blocking and voicemail sharing. Its most recent BlackBerry update adds a caller-ditching tool enabling users to route unwanted calls to a "number out of service" message and a faster UI; the free app also removes all advertisements. YouMail adds that if Research In Motion's (NASDAQ:RIMM) forthcoming BlackBerry 10 operating system overhaul restores the platform's luster, it will resume ongoing development of its app, "but for now, this is the last hurrah."

Research firm comScore reports BlackBerry now represents 13.4 percent of the U.S. smartphone market, far behind Android at 50.1 percent and iOS at 30.2 percent. As of the first quarter of 2012, only 15.5 percent of developers surveyed by Appcelerator and IDC expressed strong interest in building apps for BlackBerry devices, far behind enthusiasm for Android, iOS and the HTML5 web standard.

For more:
- read this YouMail Blog entry

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