YouTube users uploading 72 hours of new video every minute
Seven years after YouTube launched, users now upload 72 hours of new video content to the site every minute of the day, up from 48 hours per minute in May 2011.
Google (NASDAQ:GOOG)-owned YouTube now boasts more than 800 million users worldwide, with total video consumption topping 3 billion hours every month. YouTube credits its continued growth to a recent discoverability improvements as well as new content channel partnerships with the likes of news organization Reuters and filmmaker Ridley Scott. Earlier this month, Google announced a $200 million promotional campaign to push original YouTube channels across its digital properties.
YouTube generates more than 600 million mobile views a day, with traffic from mobile devices tripling in 2011. YouTube is now the largest source of mobile data traffic across all international markets, accounting for more than 25 percent of total network data in some regions, according to a report issued last month by broadband equipment vendor Sandvine.
Real-time video and audio streaming make up half of all mobile data traffic in North America, a 55 percent volume increase over the last six months, Sandvine reports. YouTube represents 27 percent of all North American data traffic, followed by streaming music service Pandora at 6 percent.
- read this YouTube Blog entry
Report: YouTube is world's largest source of mobile data traffic
Report: YouTube investing $100M to produce original content
Google: Mobile devices generate 10 percent of all YouTube video downloads
Report: YouTube streaming now 22 percent of mobile data bandwidth usage
YouTube in talks with operators to reduce mobile video traffic crunch