YouTube for Windows Phone returns with Google's blessing
Three months after Google (NASDAQ:GOOG) demanded that Microsoft (NASDAQ:MSFT) shut down its YouTube video application for Windows Phone, the app has returned to Microsoft's Windows Phone Store with Google's approval.
"We've released an updated YouTube app for Windows Phone that provides the great experience our consumers expect while addressing the concerns Google expressed in May, including the addition of ads," a Microsoft spokesperson told The Verge, adding the company appreciates "Google's support in ensuring that Windows Phones customers have a quality YouTube experience and look forward to continuing the collaboration."
YouTube for Windows Phone enables consumers to view and share videos, pin clips and channels to their Start screen as Live Tiles, manage playlists and uploads, and edit user profiles. The free app is optimized for devices running Windows Phone 8 and Windows Phone 7.5.
Microsoft built the first incarnation of YouTube for Windows Phone without Google's consent, incorporating features that halted ads from playing while enabling a video download option. Google responded with a cease-and-desist letter calling on Microsoft to "immediately withdraw this application from the Windows Phone Store and disable existing downloads." The two companies later announced an agreement to overhaul the app in compliance with YouTube's API terms of service.
YouTube now has more than 1 billion users worldwide and is the largest source of mobile data traffic across all international markets, accounting for more than 25 percent of total network data in some regions, according to broadband equipment vendor Sandvine.
- read this Verge article
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