ZTE to preload Electronic Arts' 'Real Racing 3' onto its Android phones


ZTE has reached an agreement with Electronic Arts to preload the publisher's games on its Android smartphones.

EA's Real Racing 3.

ZTE said it will leverage the partnership to deliver better-quality gaming experiences across its smartphone portfolio and drive consumer interest in its products. The manufacturer cited data indicating that U.S. consumers spend an average of 2 hours and 38 minutes per day on smartphones and tablets, with 32 percent of that time devoted to playing games.

ZTE and EA will kick off the agreement by preinstalling the popular Real Racing 3, which touts multiplayer competitions, officially licensed tracks and cars from automakers like Porsche, Lamborghini, Dodge, Bugatti and Audi. Last month, EA said Real Racing 3 has generated more than 30 million downloads since going live in March, averaging more than 2.5 million daily active users.

Electronic Arts recently reported fiscal fourth quarter revenues of $1.04 billion, up from $977 million in the year-ago period. Revenues from mobile games, online offerings and other digital channels increased 45 percent year-over-year to $618 million. EA singled out freemium hit The Simpsons: Tapped Out, which generated almost $10 million in digital net revenues in March and is responsible for close to $50 million in revenues since launching in August 2012. The game "continues to perform at the top of the Apple (NASDAQ:AAPL) app charts and the Google (NASDAQ:GOOG) Play store, with more than 13 million installs," EA President of Labels Frank Gibeau said in May. "With the recent Android release of The Simpsons, it hit 5.4 million [daily active users] at its peak across both leading mobile platforms."

EA also recently announced a multi-year exclusive licensing agreement with The Walt Disney Company to develop and publish new games based on Star Wars characters and storylines. EA offered few details on its plans, but promised titles optimized for all interactive platforms and game genres.

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