Zynga acquires November Software in move to 'midcore' mobile gaming market

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Zynga (NASDAQ:ZNGA) has acquired mobile game studio November Software, best known for its work on LucasArts' Star Wars: The Force Unleashed franchise. Financial terms were not disclosed.

Zynga Vice President of Mobile Justin Cinicolo told GamesBeat that the November Software purchase extends Zynga's move into the so-called 'midcore' mobile gaming market, which aims to capture consumers who fall between hardcore gamers and the casual mobile gaming segment. "Midcore is about games for people like me who used to be hardcore gamers but don't have the time anymore," Cinicolo said. "You can get a sense for depth and strategy in these games, but in five-minute chunks. I'd love to play Halo 4 with my buddies, but we just have no time." Zynga first signaled its intent to pursue the midcore audience by acquiring startup A Bit Lucky in September.

The November Software team is at work on Battlestone (formerly titled Golden Arrow), which co-founder Szymon Swistun called "a new take on action combat for mobile." Few details of Battlestone have been announced, although Swistun noted that the company built its own cross-platform 3D engine from the ground up. "We focused on delivering high-quality 60 fps capability on mobile, fast workflows, and on-demand content streaming," he said.

Zynga CEO Mark Pincus recently said that mobile users now spend more than 10 billion minutes per month playing the firm's games. Pincus added Zynga plans to launch four new mobile titles per quarter in 2013. "We have reorganized our game teams in the third quarter to unite Web and mobile development," he said, adding that new games released in the quarter have a corresponding tablet or mobile version: "That's a huge change for our company."

For more:
-read this GamesBeat article
-read this Zynga blog entry

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