Zynga, Atari partner on 'Super Bunny Breakout' for iOS


Atari is extending its venerable Breakout franchise to Apple's (NASDAQ:AAPL) iOS platform, teaming with Zynga (NASDAQ:ZNGA) to launch Super Bunny Breakout.

Super Bunny Breakout

Super Bunny Breakout updates the arcade game to an animal testing lab.

First introduced as an arcade title in 1976, the physics-based Breakout challenges gamers to destroy a wall of bricks using a ball that bounces across the screen. Super Bunny Breakout updates the concept to an animal testing lab, with players controlling a daredevil rabbit named Rodney as he bounces around the site destroying cages that confine his bunny buddies. Priced at 99 cents, Super Bunny Breakout spans more than 40 gameplay levels--the title also features in-app purchase options including power-ups, rabbit food and cosmetic goods.

Super Bunny Breakout was developed by startup Curious Brain under the auspices of the Zynga Partners for Mobile program, introduced this summer. The program enables third-party gaming firms of all sizes to leverage Zynga's monetization, distribution and player engagement services--in addition to Atari, partners include Crash Lab, Fat Pebble, Phosphor Games Studio and Sava Transmedia.

Zynga now boasts more than 300 million monthly active users, including 33 million daily active users on mobile. But the company has struggled to follow up early hits like FarmVille and has taken a beating on Wall Street, with shares opening Friday morning at $2.40, down from a high of $14.50 after an IPO price of $10 in December 2011.

Last week, Zynga lowered its estimated annual bookings to between $1.09 billion and $1.1 billion, down from the previous forecast of $1.15 billion to $1.225 billion. In addition, the social gaming giant predicts third quarter revenues between $250 million and $255 million, down from its previous expectations of $300 million to $305 million. Zynga also said its third-quarter results will include a write-down of $85 million to $95 million of mobile gaming firm OMGPOP, creator of Draw Something, which it purchased for about $180 million in March.  

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