Zynga gamers decline as Facebook usage shifts to mobile


Gamers across the Zynga platform declined by 4.8 million to 54.2 million between May 1 and June 8, a drop that Cowen & Co. analyst Doug Creutz blames on Facebook users migrating from the desktop to mobile devices. "We believe that mobile devices may be siphoning off an accelerating number of gamers from Facebook," Creutz said. "Facebook itself is increasingly being accessed by mobile devices, however it is not possible to play Facebook-native apps through Facebook on a smartphone. We believe that over the last two months, trends in the casual digital gaming space have swung decisively towards mobile and away from social, at least in Western markets." Article