Zynga gobbles up 'Draw Something' maker OMGPOP in a $180M deal


Zynga said it acquired social and mobile gaming company OMGPOP and will work to integrate the firm immediately, according to Zynga COO David Ko.

Ko, during a press call to announce the news, said Zynga wouldn't disclose the financial terms of the deal. However, AllThingsD reported that Zynga will pay $180 million for OMGPOP, with an additional $30 million in employee-retention payments. 

If ATD's figures are correct, the transaction would be Zynga's largest acquisition to date--three times the $53.3 million Zynga paid for Newtoy, maker of the popular Words with Friends game and previously Zynga's largest acquisition.

"Zynga offered us a chance to focus on Draw Something--they know the power of the game, and they planned with us how to let it keep rolling in the same fun, irreverent, social way that it has been. That was really important to us," said OMGPOP CEO Dan Porter. "The game will stay true to you and what you love, and it's my solemn vow that the magic of Draw Something will not change."

Ko confirmed that Zynga will not rebrand Draw Something with a new title. "No, we're not planning on changing the name to be Drawing with Friends," he said.

Looking forward, Porter said the company will work on adding new capabilities to Draw Something, OMGPOP's flagship game. He said that adding social capabilities such as chatting, the option to save and share drawings and expanding to new languages were top priorities.

Last week, OMGPOP's Draw Something for Facebook surpassed Zynga's Words with Friends in its number of daily users. The game is currently No. 1 in Apple's (NASDAQ:AAPL) App Store in 84 countries. According to data from AppData, Draw Something has 12.2 million daily users, currently the highest of any game on Facebook.

According to a March 5 interview with PandoDaily, Porter said the company was close to running out of cash before the success of its Draw Something title. 

For more:
- see this release
- see the AllThingsD article

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