Zynga to launch cross-platform game portal that links Android, iOS and more
Zynga unveiled a new platform intended to eliminate fragmentation and allow gamers to play Zynga games across different operating systems and portals such as Google's (NASDAQ:GOOG) Android, Apple's (NASDAQ:AAPL) iOS, Facebook, Google+ and the Web.
During its Zynga Unleashed event today, the company introduced the multiplayer feature that lets multiple gamers across a variety of devices play with, or against, one another simultaneously.
In addition, the company hopes to grow its collection of games, especially for mobile, with a new Zynga API that allows third-party developers to create games for Zynga. In conjunction with this initiative, Zynga introduced a partner program to bring more developers into the ecosystem and social network, separate from Facebook.
Zynga's announcements today aren't surprising considering the company has repeatedly said it wanted to reduce its reliance on Facebook and grow its presence in mobile Zynga accounted for 15 percent of Facebook's first quarter revenue.
The company also reported that it has 292 million users and 22 million mobile users.