GM's Chevrolet was the top auto maker in mobile paid search based on Google impressions in January and February, followed by Chrysler's Dodge in second and Toyota in third, according to the last stats from Kantar Media's AdGooroo.
The democratization of data is the process of expanding business information and the tools to analyze it out to a much broader audience than traditionally has had access. Evolving and complex technology landscapes compounded these limitations, as disconnected systems made it more difficult to get a unified view of the business. Many companies still struggle to get a single version of the truth across all areas of the enterprise. Learn more!