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Latest Headlines

Google to shutter AdWhirl, mobile app developers angered

Google will shut down its AdWhirl mobile advertising mediation platform at the end of September, according to a notice on the AdWhirl homepage. Google also confirmed the move in a letter sent to developer partners.

'Candy Crush Saga' maker King ditches in-app advertising business

King, the company behind the wildly popular mobile game Candy Crush Saga, announced it will discontinue its mobile advertising efforts, instead focusing solely on revenue from in-app purchases.

Google rebuilds AdMob to boost mobile app monetization, installs

Google is rolling out a revamped version of its AdMob mobile advertising network, promising app developers a host of new tools to improve discovery, distribution and monetization.

How wireless technologies will impact the 2012 presidential election

There is a new factor influencing the polls this year: The rising number of smartphone users (around half of adult Americans) who are reading political news on their phones, interacting with political apps and viewing mobile ads.

Google integrates AdMob app inventory into AdWords platform

Roughly two years after acquiring AdMob for $750 million, Google (NASDAQ:GOOG) has fully integrated the mobile ad network into its signature AdWords platform, enabling more than a million online...

Rumor Mill: Amazon in talks to buy Jumptap, launch mobile ad network

Amazon is reportedly in talks to acquire mobile advertising network Jumptap, a move that would further escalate the digital retailer's ongoing battle with archrival Apple (NASDAQ:AAPL). Citing

Report: Apple slashes iAd pricing again, boosts developer revenue cut

Apple (NASDAQ:AAPL) is once again slashing the minimum amount marketers must spend to roll out campaigns across its iAd mobile advertising network, AdAge reports. Advertisers must now commit $100,000

Google revamps AdMob auction bidding

Google (NASDAQ:GOOG) is changing the way its mobile ad network AdMob handles auction bidding on cost-per-click ads. In a blog post, the company said that beginning Feb. 15 it will change to an

Forecast: Google mobile ad revenues could top $4B in 2012

Google (NASDAQ:GOOG) is on pace to generate 2012 mobile advertising revenues in excess of $4 billion, according to a new forecast issued by Piper Jaffray analyst Gene Munster. Basing his estimates on

Google launches contextual ads within mobile apps

Google (NASDAQ:GOOG) is rolling out new mobile search ad formats promising more useful and relevant information for consumers who conduct search queries within mobile applications. Click here