A truly personalized ad would hit the individual prospect's exact buying trigger. Sure, you can use big data to find people with that same trigger. Just don't expect to pull that trigger if the ad copy and pitch doesn't line up with the target.
Mobile geolocation data has proven transformative for mobile marketers who view check-ins and in-store promotions as a boon to business. But a new mobile app could signal a sea change for mobile data collection.
Twitter has rolled out comprehensive analytics for Twitter Card users. Good move on Twitter's part in upping its game, albeit in a limited fashion.
The social advertising market is projected to reach $11 billion by 2017--and mobile users will become an increasing target of those advertising dollars, according to an infographic by Unified Social.
Twitter earned $47.5 million from its quiet side--its data business--according to an article in The Wall Street Journal. That's peanuts, relatively speaking, but it's the entire circus that comes with it that's causing investors to entertain the idea of throwing big dollars in the tent.
Google has floated the idea of a new technology to replace third-party cookies, and it raises a whole slew of issues.
A number of LinkedIn customers have filed a class-action lawsuit alleging that the professional networking site uses their identities and contact lists for marketing purposes by hacking into their email accounts and downloading contact addresses without their permission.
Who has the most to lose as the machine learning of big data overwhelms the world of advertising? It would seem the "creatives," whose artful insights into human nature created the industry, have the most to lose as their group demographics grow quaint and their intuitive fingers are lifted from the pulse of the market in favor of hardcore analysis.
Despite widespread ignorance by consumers of the rules governing the collection and use of behavioral tracking, they do care about privacy.
Finding more ways to be profitable was one of the main reasons Skype has been putting off its IPO. Enter, advertising. Yes, that's right, like all things Internet based, Skype's users will soon get