Amazon is introducing Coins, a new virtual currency designed to drive purchases of Kindle Fire-optimized applications, games and in-app goods available from its Appstore for Android.
A judge has ordered Apple and Amazon to hold settlement talks in an attempt to resolve their battle over the term "app store" before the case goes to trial this August.
Amazon scored a significant win against rival Apple thanks to a judge's ruling that Amazon's Appstore for Android is not being falsely advertised. Apple, in 2011, filed a lawsuit against Amazon to block the online retail giant from using the term "app store" for its Android application storefront. Apple argued that Amazon hoped to mislead users looking for Apple's own App Store.
Amazon is rolling out new push messaging capabilities enabling Kindle Fire application developers to alert their customers to software updates and new features.
Amazon's Appstore for Android is launching new A/B testing capabilities that will allow developers to simultaneously trial different versions of their applications and identify which features deliver the superior user experience.
Amazon unveiled its new Kindle FreeTime Unlimited service, which offers Kindle Fire tablet users all-you-can-eat access to books, games, educational apps, movies and television shows for children between the ages of 3 and 8.
Amazon i s introducing new plugins enabling developers leveraging the Unity game engine to increase engagement and monetization by integrating In-App Purchasing and Amazon GameCircle support into their Kindle Fire and Kindle Fire HD titles.
Roughly a month after expanding its Appstore for Android to the European market, Amazon is extending its sales reach to Japan.
Amazon is introducing Device Targeting, enabling its Appstore for Android developer partners to tailor APKs (the file format used to distribute and install software onto Android devices) for specific smartphones and tablets.
Amazon is introducing new in-app purchase options enabling Kindle Fire software developers to sell and ship physical goods to consumers.