Latest Headlines

Latest Headlines

Amobee snatches up real-time bidding platform Gradient X

Mobile advertising services firm Amobee has acquired real-time bidding platform Gradient X. Financial terms were not disclosed.

Sprint teams with Telefónica for multinational mobile ad network

Sprint Nextel is partnering with European communications giant Telefónica to create a multinational mobile advertising network reaching more than 370 million subscribers across the U.S., U.K., German and Brazilian markets.

Sprint Zone attracts 13M customers every month

Sprint Nextel revealed that its Sprint Zone account management application attracts 13 million customers every month, which is nearly 25 percent of the company's subscriber base. Sprint Zone, which debuted in 2011, offers a place where consumers can learn about Sprint's offers, check their data usage and monitor their account.

Sprint teams with Amobee for targeted mobile ad platform

Sprint Nextel is partnering with Amobee to launch Pinsight Media+, a new mobile advertising platform enabling brands to roll out campaigns targeted to subscribers' preferences and behaviors.

Amobee launches 3D mobile ad creation platform

Amobee is rolling out Pulse Create, a new platform enabling agencies and publishers to build their own rich media and 3D mobile ad campaigns.

Amobee acquires 3D mobile advertising startup AdJitsu

Mobile advertising firm Amobee has acquired AdJitsu, a standalone Cooliris division dedicated to 3D mobile display ads. Financial terms were not disclosed. The AdJitsu platform, launched in 2011,

SingTel acquires mobile ad firm Amobee for $321M

Singapore Telecommunications Ltd. has agreed to purchase U.S.-based mobile advertising solutions provider Amobee for $321 million, the Asian communications giant's first overseas acquisition in five

Amobee launches User Generated Ad for Windows Phone

Mobile advertising network Amobee introduced User Generated Ad, a new unit optimized for Microsoft's Windows Phone. Available to brands during the second quarter, UGA gives consumers the freedom to

Amobee teams with Cooliris for three-dimensional mobile ads

Mobile advertising solutions firm Amobee will partner with digital content provider Cooliris to introduce three-dimensional ad campaigns promising marketers a more compelling consumer experience than