Tag:

in-app advertising

Latest Headlines

Latest Headlines

Target deploys beacons in 50 stores nationwide

Retail giant Target is turning to beacons to boost its customer experience. The chain began piloting beacons Wednesday in 50 of its stores so that shoppers may receive coupons for items on their mobile devices based on their in-store location.

Freemium, in-app ads pass paid apps as the preferred way to generate mobile app revenue

Freemium and in-app advertising are outpacing paid apps as the preferred way to generate revenue for the mobile app industry, according to a joint study by App Annie and IDC.