Mobile users are more likely to spend more on in-app purchases than pay outright for a mobile app, according to a new online survey by Gartner.
The mobile gaming industry is moving away from the "spray and pray" approach and is instead offering lifetime value to gamers in order to generate revenues.
Check out the hottest mobile IT stories for Jan. 16, including the large payout Apple is making for accidental in-app purchases, turning your mobile device into a wind farm, the prevalence of mobile payments among members of Generation Y, how Google plans to save users' money while they surf the Internet on a mobile device and the spinoff of Raizlabs.
Four months after agreeing to pay out more than $100 million to settle a class action lawsuit filed by parents whose children purchased virtual goods and enhancements sold inside iPhone and iPad applications without permission, Apple is sending out notices detailing the settlement and deadlines for submitting reimbursement requests.
King, the company behind the wildly popular mobile game Candy Crush Saga, announced it will discontinue its mobile advertising efforts, instead focusing solely on revenue from in-app purchases.
Nokia unveiled an updated version of its low-cost Asha platform, promising developers an open, standards-based environment for creating applications targeting consumers in emerging markets.
Fortumo is bringing its mobile payments platform to Windows Phone, enabling developers to integrate in-app purchase functionality into applications written for the Microsoft mobile operating system as well as Windows 8 and Windows RT using a single SDK.
Barnes & Noble is partnering with mobile payment services firm Fortumo to offer in-app purchase capabilities across Android applications optimized for the bookseller's Nook tablets and e-readers.
Those operating within the mobile games space, or indeed wider apps space, will be well aware of the elusive "in-app purchase." Used by developers, publishers and app stores as a means of monetizing users, purchasing virtual currencies and in-game items has become commonplace and the practice features in many of the top grossing games.
Apple has agreed to pay out more than $100 million to settle a class action lawsuit filed by parents whose children purchased virtual goods and enhancements sold inside iPhone and iPad applications without permission.