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Beacon Technology

Latest Headlines

Latest Headlines

Beacon tech finds new applications outside of sales, marketing

It's easy to dismiss beacon technology as a gimmick, but even if the idea never takes off for consumers there are still plenty of practical applications at the enterprise level that make it a niche worth watching. 

Job offers find job-hunting attendees at CeBIT via Apple's Beacon

While this technology focuses on communicating with customized messages to individuals in the near vicinity, big data will be used in this and similar technologies to quickly identify who is in the vicinity and what their specific interests likely are.

Security, functionality gaps exist in beacon deployments

Security and functionality gaps exist in beacon deployments at retailers and other early adopters, warns Mobiquity Labs.