Retail giant Target is turning to beacons to boost its customer experience. The chain began piloting beacons Wednesday in 50 of its stores so that shoppers may receive coupons for items on their mobile devices based on their in-store location.
Twitter and a set of other investors have taken positions in Boston-based beacon start-up Swirl, a sign that the maturing technology is starting to get mainstream acceptance.
Analysts at PwC have identified "the three digital technology trends in 2015 that have extraordinary potential to raise companies' Digital IQs this year."
Beacons are all the rage for large indoor and outdoor venues. But they are also making their way into the enterprise, according to Baseline Magazine article by contributor Mike Elgan.
IT pros from the Seattle Seahawks, Seattle Mariners and the NFL say that app personalization is the next evolution in mobile apps.
Check out the hottest mobile IT stories for Monday, Jan. 12, including Android users slow adoption to Lollipop, banks increasing mobile banking budgets by 52 percent this year, Apple's App Store received big user attention in the first week of January, airports expanding beacon deployments this year and low mobile device demand accounting for Gartner's revision of the IT spending forecast for 2015.
Check out the hottest mobile IT news for Nov. 25, including the jfirst year of decline for the iPad, mobile banking becoming the No. 1 priority for retail banks, why mobile broadband modems are down for the third year, the next mobile trend U.S. shoppers are embracing and the data throttles that T-Mobile plans to throttle.
Check out the hottest mobile IT news for Sept. 22, including how the curved display will affect mobile devices, why iOS 8 and its medical history function could come in handy, the shuffling of the C-suite at Oracle, beacon messaging and its effect on app users and the security strength brought along by BYOx.
Quick rundown on the latest mobile IT news for Wednesday, 4/2 including: T-Mobile's unfortunate advertising that has BlackBerry pulling their license to sell BB products, mobility's role in demand for WLAN equipment, MEMS microphones to top $1 billion in revenue due to demand from smartphone makers, how mobility is changing the B2B marketing path and the efforts of Zatarain's to engage customers by using in-store beacons.