Google is adding native Bluetooth beacon support for its latest Chrome for Android update as part of its Physical Web initiative, the company said in a blog post.
Bluetooth Low Energy beacons are finally set to hit the mainstream in 2016, with retailers in particularly gearing up for major deployments next year, according to ABI Research.
Aruba Networks unveiled on Wednesday an update to its mobile engagement suite, which enables enterprise to manage their beacons regardless of the Wi-Fi networks they use. In addition, Aruba is adding big data analytics to enable enterprises to gather and measure data on user engagement with the beacons.
Retail giant Target is turning to beacons to boost its customer experience. The chain began piloting beacons Wednesday in 50 of its stores so that shoppers may receive coupons for items on their mobile devices based on their in-store location.
Twitter and a set of other investors have taken positions in Boston-based beacon start-up Swirl, a sign that the maturing technology is starting to get mainstream acceptance.
Analysts at PwC have identified "the three digital technology trends in 2015 that have extraordinary potential to raise companies' Digital IQs this year."
Beacons are all the rage for large indoor and outdoor venues. But they are also making their way into the enterprise, according to Baseline Magazine article by contributor Mike Elgan.
IT pros from the Seattle Seahawks, Seattle Mariners and the NFL say that app personalization is the next evolution in mobile apps.
Check out the hottest mobile IT stories for Monday, Jan. 12, including Android users slow adoption to Lollipop, banks increasing mobile banking budgets by 52 percent this year, Apple's App Store received big user attention in the first week of January, airports expanding beacon deployments this year and low mobile device demand accounting for Gartner's revision of the IT spending forecast for 2015.
Check out the hottest mobile IT news for Nov. 25, including the jfirst year of decline for the iPad, mobile banking becoming the No. 1 priority for retail banks, why mobile broadband modems are down for the third year, the next mobile trend U.S. shoppers are embracing and the data throttles that T-Mobile plans to throttle.