Creating a successful mobile app can make or break a small business. But the app can't be just an extra screen to place your content on. It must be a separate entity with its own mobile app design and functionality.
Most small- to mid-sized businesses (SMBs) in the United States don't have mobile-friendly communications and services for customers. Fifty-nine percent of U.S. SMB websites aren't set up for customers to research and make purchases on their mobile devices.