Brand Awareness

Latest Headlines

Latest Headlines

Mobile ad spending up 100% in 2013, says eMarketer

Mobile ad spending across industries was up more than 100 percent year-over-year in 2013, according to eMarketer estimates.

Does mobile advertising work?

The hundreds of mobile search and entertainment firms that are counting on mobile advertising as their primary revenue stream will be happy to hear a recent Weather Channel advertising research

Mobile campaign touts Mexican beer

Brand awareness of the popular Mexican beer SOL is getting a boost thanks to a marketing campaign mobile content firm m-Wise and its Spanish business partner Pabrune are launching. The goal of …