Software giant SAP announced Thursday its SAP Digital Consumer Insight service that allows retailers to use customers' mobile data within the store to find out age and gender information and even where the shopper is coming from.
Target has embarked on a multi-faceted transformation to grow business and CEO Brian Cornell has declared mobile "the front door."
Radio frequency identification, or RFID, was once seen as the future of supply chain efficiency, but these days it seems RFID's real value may be found in the storefront and not in the back room.
Showrooming poses problems for brick-and-mortar stores that have overhead costs that purely online retailers don't have. Mobile commerce firm MobStac offers five tips to brick-and-mortar retailers to leverage mobility to lessen the impact of showrooming and encourage customers to make in-store purchases.
The smartphone is transforming how consumers shop, according to an IDC survey of 511 consumers who own smartphones.