Cross-platform social gaming company King is extending its mobile blockbuster Candy Crush Saga to Kakao Talk, the free South Korean mobile messaging application in use by more than 110 million subscribers.
One never needs to look particularly far to find the latest success stories in the mobile games space; the most recent topic du jour, for both industry pundits and those in the Juniper Research office, is King's Candy Crush Saga.
King, the company behind the wildly popular mobile game Candy Crush Saga, announced it will discontinue its mobile advertising efforts, instead focusing solely on revenue from in-app purchases.
Multi-platform gaming company King announced it is now seeing 70 million daily players across all platforms including mobile, bypassing mobile gaming giant Zynga's 52 million DAUs. In addition, the company is expanding its third title to mobile. Pet Rescue Saga, which is already available via Facebook, will launch on Apple's iOS (iPhone, iPad and iPod touch) and Google's Android this summer.
Currently, the top two apps in the top grossing apps category in the App Store are Candy Crush Saga from online gaming company King.com (owned by Midasplayer.com) and Clash of Clans from mobile developer Supercell. Both companies offer the games for free and monetize through in-app purchases. And both companies are raking in a lot of money.