CIOs and CMOs do not have the best view of one another and have different expectations for the business, or so the surveys have said. And things may not be getting better, according to Ian Cox.
CIO and CMTO partnerships haven't always been fruitful in the past. But there are hopeful signs, when you look at the changes going on with the chief marketing technologist role today.
The top news stories for August 19, 2014.
CIOs and CMOs have turned up the heat on their courtship, and the result could be the demand for a new breed of technology worker that has the DNA of both.
Mobility is an integral part of digital transformations being undertaken by enterprises this year, finds a survey by Altimeter Group.
A strong CIO and CMO relationship is a key factor in successful digital transformation efforts, but only half of organizations with both CIO and CMO roles say they have such a strong relationship, new PwC research reveals.
Much has been written lately about the relationship between CIOs and chief marketing officers, and now IT leaders are being told they should leave innovation to the marketing side of the house.
The alphabet soup game of the c-suite never seems to end. We've got CIOs, CTOs, CEOs, CMOs… and now CMTOs.
Mobility is transforming the relationship between the chief information officer and the chief marketing officer, observes Robert Dayton, executive vice president of business analytics and optimization at consulting firm MindStream Analytics.
The top news stories for March 14, 2014.