CIO and CMTO partnerships haven't always been fruitful in the past. But there are hopeful signs, when you look at the changes going on with the chief marketing technologist role today.
The top news stories for August 19, 2014.
CIOs and CMOs have turned up the heat on their courtship, and the result could be the demand for a new breed of technology worker that has the DNA of both.
Mobility is an integral part of digital transformations being undertaken by enterprises this year, finds a survey by Altimeter Group.
A strong CIO and CMO relationship is a key factor in successful digital transformation efforts, but only half of organizations with both CIO and CMO roles say they have such a strong relationship, new PwC research reveals.
Much has been written lately about the relationship between CIOs and chief marketing officers, and now IT leaders are being told they should leave innovation to the marketing side of the house.
The alphabet soup game of the c-suite never seems to end. We've got CIOs, CTOs, CEOs, CMOs… and now CMTOs.
Mobility is transforming the relationship between the chief information officer and the chief marketing officer, observes Robert Dayton, executive vice president of business analytics and optimization at consulting firm MindStream Analytics.
The top news stories for March 14, 2014.
Here are critical questions about marketing and IT, with answers drawn from recent Fierce coverage. This FAQ will help CIOs and IT pros focus on delivering what their marketing colleagues really need.