A new study from the Chief Marketing Officer Council reveals that visual assets are a key component of strong customer engagement but there's a strong disconnect between the desire to use them and the ability to store and manage them. It's a bit like trying to make the perfect meal for guests when you lack a kitchen and pantry.
Ray Downes, CEO of KEMP Technologies, looks at what it takes to develop successful relationships between the CIO and others in the C-suite, including the CEO, CFO and CMO.
If you're in the market for a CDO this summer, expect to open the purse strings wide. Salaries for these much-in-demand tech execs can range as high as $300,000.
The top news stories for April 13, 2015.
The C-suite has become a virtual alphabet soup of new and emerging job titles, but none is more important to the CIO than that of the CMO. We take a look inside a special report at sister publication FierceCMO, which offers advice on how both sides can make this often turbulent relationship be as collaborative and productive as possible.
With all the attention paid lately to the emerging role of the chief digital officer, one would think there are tens of thousands of job openings for the taking. But the reality appears to be far different.
The top news stories for Feb. 18, 2015.
It's a serious problem when business executives don't view IT as an asset to the organization. It's especially troubling when IT is actually viewed as an obstacle to success.
The top news stories for Jan. 16, 2015.
The top news stories for Jan. 15, 2015.