Latest Headlines

Latest Headlines

CMOs believe in value of visual assets but don't prioritize their management

A new study from the Chief Marketing Officer Council reveals that visual assets are a key component of strong customer engagement but there's a strong disconnect between the desire to use them and the ability to store and manage them. It's a bit like trying to make the perfect meal for guests when you lack a kitchen and pantry.

Industry Insider: How CIOs and CMOs can successfully work together

Ray Downes, CEO of KEMP Technologies, looks at what it takes to develop successful relationships between the CIO and others in the C-suite, including the CEO, CFO and CMO.    

Hiring a CDO this summer? It will cost you dearly

If you're in the market for a CDO this summer, expect to open the purse strings wide. Salaries for these much-in-demand tech execs can range as high as $300,000.

CIOs, CMOs get match-making advice; Feds go full speed ahead on digital project spending;

The top news stories for April 13, 2015.

Special report offers CIOs and CMOs collaboration tips and tools

The C-suite has become a virtual alphabet soup of new and emerging job titles, but none is more important to the CIO than that of the CMO. We take a look inside a special report at sister publication FierceCMO, which offers advice on how both sides can make this often turbulent relationship be as collaborative and productive as possible.

CDOs: Still small in number, but casting a growing shadow

With all the attention paid lately to the emerging role of the chief digital officer, one would think there are tens of thousands of job openings for the taking. But the reality appears to be far different.

News Scan: Most malware escapes antivirus protection; Play nice with your CMO, already; More

The top news stories for Feb. 18, 2015.

Burden on CIOs to close IT perception gap

It's a serious problem when business executives don't view IT as an asset to the organization. It's especially troubling when IT is actually viewed as an obstacle to success.

News Scan: CEOs need to referee CIO/CMO matches; Dice sees record IT hiring entering 2015; More

The top news stories for Jan. 16, 2015.

News Scan: Getting cozy with the CMO good for the bottom line; Zuckerberg shares vision of social media in 10 years; More.

The top news stories for Jan. 15, 2015.