Americans certainly have a love affair with tech devices, and that includes all things mobile. The obsession to be logged on now exceeds 24 hours per day for some.
Utilities are increasingly using mobile apps to educate consumers about how to reduce energy consumption and improve efficiency.
Public debate born from the Snowden revelations and the NSA controversy bodes ill for the private sector. Some of the backlash has already hit in that corporations associated with feeding the NSA information, voluntarily or not, are now seeing sales fall as their customers shy away from such breaches--real or perceived. But that is not the end of the fallout. The debate is awakening consumers to what the private sector is up to, too. And they're hopping mad.
Mobile apps will be the key bridge between digital commerce and bricks and mortar retail, says Marko Muellner, vice president of marketing for social marketing platform ShopIgniter.
According to big corporations, personalized ads are a 'must have' for consumers therefore everything must be done-- everything--to meet that demand as fast as possible. But invading consumer privacy is really about improving the odds that merchants make a sale. It's to the benefit of sellers--those who sell goods and services to the masses and those who sell consumer data to third parties--and not to the benefit of consumers. So, let's just be clear about that, shall we?
The retail industry and consumers are going mobile. The latest example demonstrating this movement is a survey of 4,000 consumers in 10 countries, which found that a full 65 percent of consumers have retailer apps on their smartphones.
When the are in stores, only one percent of consumers are using their smartphones to make contactless payments, according to the latest research by Strategy Analytics.
IBM recently released a survey that highlights a number of interesting stats and trends about how consumers are coping with the data onslaught.
"The exploitation of big data for commercial purposes may have negative consequences on individuals' lives, yet consumers are not yet fully aware of the impact it may have on their privacy and their economic interests," writes Marie-Andree Weiss of the Citizen Media Law Project.
Scott Bailey, writing for B2C, says direct mail is not dead. Getting your company information delivered right into the hands of your target audience still matters.