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Latest Headlines

What businesses need to consider when pushing mobile messages to customers

Customers have no hesitation in opting out of useless mobile messages from companies, and most do. Digital business professionals need to reevaluate their mobile messaging efforts if they want to engage customers, according to a new report by Forrester Research.

Mobility, big data will combine to transform enterprises, says Forrester

Mobility and big data will combine to transform the way firms do business, particularly how they relate to their customers, predicts Forrester Research.