Gartner released a report showing that worldwide customer relationship management software totaled $26.3 billion in 2015. This is a 12.3 percent increase from the 23.4 billion seen in 2014.
Invoca, a Santa Barbara, Calif.-based phone call intelligence firm, announced Thursday that launch of its Invoca for Salesforce Marketing Cloud, a new cloud-based platform for Salesforce that it's billing as the "first and only solution to deliver call intelligence to email marketers."
The customer relationship management vendor marketplace just got a little more interesting. On Monday, quote-to-cash software company Apttus announced that it had released a machine learning offering, which would now be available to Microsoft customers.
Cloud-based contract management platform Icertis is strengthening its integration with Microsoft Dynamics CRM Online and Dynamics AX.
The process of finding and hiring a new employee can be exhausting, time consuming and particularly inefficient. Some folks think customer relationship management systems and marketing automation help hiring managers to cull the candidate pool, time their engagement properly and reach out to candidates in a way that generates positive results.
Salesforce announced today the integration of SalesforceIQ with Microsoft's Outlook.
Adobe unveiled Monday at Mobile World Congress its Experience Manager Mobile platform that is designed to help developers create enterprise applications that are as easy to use and attractive as consumer apps.
More and more, sales representatives are using mobile technology to interact with customers and colleagues and customer relationship management vendors are taking note. Sales teams and managers can also use mobile technology to get feedback using tools like Qstream, which provides automated and live tools to assess and provide feedback on performance.
I came across an interesting blog post by Robert Desisto, vice president and distinguished analyst at Gartner. He related that Gartner clients have been increasingly asking about offline support for mobile customer relationship management apps.
On the heels of losing its top CRM executive to market leader Salesforce, Microsoft is rolling out Dynamics CRM 2016 to general availability. Businesses can buy either the online or on-premises version of the product starting today.