Latest Headlines

Latest Headlines

MTV debuts premium mobile VOD ad effort

MTV Networks announced the launch of its first-ever mobile video advertising effort, introducing pre-roll ads to content available via carrier-operated premium video-on-demand services. MTV will

Verizon Wireless adds V Cast Video channels

Verizon Wireless announced a series of additions to its V Cast Video service programming lineup, targeting multiple niche demographics with HGTV and Food Network from Scripps Networks; TLC, Animal

AdMob: iPhone browsing doubles in August

Smartphones accounted for 25.8 percent of worldwide mobile web traffic in August, up 3.4 percent since May 2008, according to mobile advertising marketplace AdMob's latest AdMob Mobile Metrics

MobiTV turns on Mobi4BIZ

Mobile broadcast services provider MobiTV announced the launch of Mobi4BIZ, a video-centric application targeting prosumers and business professionals via vertically-customized products and services

Openwave debuts Passport, OpenMedia solutions

Software provider Openwave Systems announced a pair of new mobile web personalization services--Passport and OpenMedia--available via the firm's Integra service deployment platform. Openwave Passport

Thumbplay inks mobile content deal with Comcast

Mobile entertainment destination Thumbplay announced a partnership with Comcast to launch the Comcast.net Mobile entertainment library, enabling the cable giant's subscribers to download ringtones,

John Faith talks Myspace iPhone App

Social networking giant MySpace will launch its much-anticipated MySpace Music venture later this month, with the company also planning a mobile incarnation of the service, said MySpace Mobile GM

MediaFLO USA to expand to new handsets in Q4

Qualcomm's mobile broadcast unit MediaFLO USA will expand to two new handsets during the fourth quarter, announced SVP of programming and advertising Jonathan Barzilay during his appearance at

Mobile Entertainment Live! Insight on Advertising

Fewer than half of mobile media consumers presently view mobile ads, according to The Nielsen Company's VP of mobile media Kanishka Agarwal. Speaking at Tuesday's Mobile Entertainment Live! event,

Pics: Mobile Entertainment Live! Fall 2008