Tag:

customer engagement

Latest Headlines

Latest Headlines

Mobility, social media forcing enterprises to rethink CRM strategy

Increasing adoption of mobility and social media are forcing enterprises to rethink their approaches to customer relationship management and develop new customer strategies, judges Jim Davies, research director at Gartner.

Firms are missing the boat on mobile analytics, warns Forrester

More than half of firms have not implemented mobile analytics products, according to a survey of 350 eBusiness professionals by Forrester Research.