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customer relationship management

Latest Headlines

Latest Headlines

Gartner: Mobility is 'hot area' for CRM investment

Mobility is one of the "hot areas" for enterprise investment in customer relationship management technology, says Gartner.

Mobility needs to be central to insurance industry's IT modernization, says Ovum

Increasing customer empowerment, the increasing use of mobile capabilities and minimal economic growth in developed countries are making it imperative for insurers to embrace customer-centricity, says research firm Ovum.

Gartner: Number of mobile CRM apps to increase 1200 percent by next year

Research firm Gartner predicts that the number of mobile customer relationship management apps downloadable on app stores will soar 1,200 percent by 2014.

72 percent of American consumers have their price

The adage that everyone has their price holds true for 72 percent American consumers, according to Dimitri Maex, managing director of OgilvyOne in New York. He sees a fundamental shift in U.S. consumers' attitudes towards privacy, which says basically that people are for sale.

How to get valuable sales projections out of CRM

Forecasting sales is a tricky business, not least of all because the process is often emotionally charged and sales executives are motivated to "manage" the flow of information, writes David Taber,

Bally Total Fitness pumps up CRM

If a company's CEO is an eyewitness to service reps struggling to communicate effectively with customers, it probably means it's time for a new look at the customer relationship management system.

Report: Electronic medical records on mobile devices is the 'killer app'

A new report from the Deloitte Center for Health Solutions declares electronic medical records (EMRs) on mobile devices as the "killer app" that will impact the healthcare industry. "The personal

Google Apps Marketplace touts CRM offerings

More than a dozen customer relationship management applications are available through Google's (NASDAQ: GOOG) Apps Marketplace, the company touted in a post on its official blog. Several of the CRM

How to handle an acquired CRM system

If your company is in M&A mode, you may end up acquiring a new CRM system. It probably won't make sense to run multiple CRM systems for the long haul, but you don't necessarily want to scrap the

Sybase delivers SAP functionality to smartphones

Sybase and SAP have introduced a business process tool that could help alleviate the headaches IT departments face as employees continue to bring their personal devices into the workplace through the