Back in the day (so, about a year ago) mobile-ready was all the rage in customer experience management. Once it became clear just how much consumers like to bury their noses in their phones while shopping online or out in the real world, the rallying cry became "mobile first!" Don't get comfortable yet, marketing folks. The next new thing in customer experience just might be app engagement.
More and more retailers are looking to mobile solutions to increase customer satisfaction, build customer loyalty and improve business performance. There are five critical actions that can "make or break" their mobile solutions, says market research firm IDC
For the tenth year in a row, Apple scored the highest in customer satisfaction in the American Customer Satisfaction Index for personal computers, a category that includes tablets, laptops and desktops.