If you really want to leverage big data to increase your revenues significantly, you have to focus on customer-centric strategies and steer clear of the notion that you are in control of the customer.
JetBlue Airways announced last week that it's equipping every in-flight crew member with iPad Minis for document management and point-of-sale purposes. Initial rollout will be limited to crews working premium service flights between New York and Los Angeles, but the devices will be available fleet wide by April, 2015.
While you're busy working out what kind of content management system best suits your business needs, don't forget about the role it plays in the perception of your customer service. A recent...
The new alliance means IBM will be selling iPads, and Apple will be making room for IBM enterprise services. Sensible enough. But partnerships require communication, and only one of these two is good with that.
Now companies can rate their customers using the Collaborative Economy Customer Score's metrics.
Beyond Verbal--a startup based in Tel Aviv--is developing a technology that recognizes human emotion behind words. Innovation like this could shake things up in the enterprise.
Microsoft Dynamics CRM bought online customer service firm Parature this week, as the parade of marketing and customer service acquisitions continued.
Verint purchased customer service software Kana this week. It could give them a foothold in the growing customer experience market.
The sales profession should be hailed as noble since the lives and jobs of many rests upon their shoulders. Ultimately, they must choose one of two paths: marketing or consumer baiting. One is the high road, the other the low trail, and big data paves both.
The Mayday button on Amazon's Kindle Fire tablet allows customers to initiate a customer service videoconference with one click--or does it?