Oracle continues its intense pursuit of chief marketing officers with its launch of enhancements to its Marketing Cloud suite that target areas such as mobile, revenue attribution and granular campaign optimization.
The top news stories for Nov. 7, 2014.
Many eCommerce companies amass loads of customer intelligence with the intent to blend it into other existing content and then repurpose it for future customer engagement. The trouble is, only about half of companies actually implement any kind of personalization system on their customer-facing websites.
Next year, mobile marketing and digital advertising will share the top rank for digital marketing spend, according to Gartner.
It's easy to outline the "customer journey" if you think about it as drawing boxes and arrows. Multiply that job by one million customers, and tell us how easy it is.
Marketing experts tell stories about how every company can reach their customers better by becoming content publishers. But where would such a transformation leave content publishers?
One of the world's most prolific analysts in the business space talks candidly about his observations of the continuing disconnect between digital marketing and practical marketing.
Companies are increasing their focus on customer experiences and investing in digital marketing to help them in the process. The result is that digital marketing budgets will increase by 10 percent in 2014, and the role of the CMO will continue to rise in importance.
Mobile advertising is increasingly popular with consumers, but there are some special considerations to keep in mind to do it right.
Top news for Oct. 31, 2013.