It's easy to outline the "customer journey" if you think about it as drawing boxes and arrows. Multiply that job by one million customers, and tell us how easy it is.
Marketing experts tell stories about how every company can reach their customers better by becoming content publishers. But where would such a transformation leave content publishers?
One of the world's most prolific analysts in the business space talks candidly about his observations of the continuing disconnect between digital marketing and practical marketing.
Companies are increasing their focus on customer experiences and investing in digital marketing to help them in the process. The result is that digital marketing budgets will increase by 10 percent in 2014, and the role of the CMO will continue to rise in importance.
Mobile advertising is increasingly popular with consumers, but there are some special considerations to keep in mind to do it right.
Top news for Oct. 31, 2013.
IBM bought Xtify, giving them a smart, young company, which provides push notifications from major brands to consumers across mobile devices.
Content marketing is among the top four digital market trends this year, according to a recent infographic from Dot Com Infoway.