The top news stories for Nov. 7, 2014.
Many eCommerce companies amass loads of customer intelligence with the intent to blend it into other existing content and then repurpose it for future customer engagement. The trouble is, only about half of companies actually implement any kind of personalization system on their customer-facing websites.
Next year, mobile marketing and digital advertising will share the top rank for digital marketing spend, according to Gartner.
Companies are increasing their focus on customer experiences and investing in digital marketing to help them in the process. The result is that digital marketing budgets will increase by 10 percent in 2014, and the role of the CMO will continue to rise in importance.
Mobile advertising is increasingly popular with consumers, but there are some special considerations to keep in mind to do it right.
Top news for Oct. 31, 2013.
IBM bought Xtify, giving them a smart, young company, which provides push notifications from major brands to consumers across mobile devices.
Content marketing is among the top four digital market trends this year, according to a recent infographic from Dot Com Infoway.