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Donald Fitzmaurice

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Latest Headlines

Unilever leveraging new mobile marketing platform

Irish mobile marketing company Brandtone unveiled its programmatic mobile marketing platform, Konnect, at Mobile World Congress in Barcelona Feb. 24. Kicking the tires on the new technology was consumer goods powerhouse Unilever, which launched its first mobile campaign with the tool to mobile devices across India from the Brandtone booth at the show.