Facebook decided that Hive is not fast enough since it relies so heavily on the relatively sluggish MapReduce, a batch processing system. So Facebook created Presto to speed things along. But some in the industry are rejecting Presto saying Hive is plenty fast enough--even though Cloudera, HortonWorks and others are working hard on essentially speeding-up the Hive querying engine. Yes, there's drama in this tale.
Quick takes on Thursday, 10/31 news including: Cellular M2M growth, Inuit's new acquisition, location-based mobile ads, the new BBM and Facebook's latest findings.
Two reports this week offered somewhat conflicting data on the effectiveness of Facebook as a marketing channel.
Spending on mobile advertising is expected to reach $39 billion in 2018, up from $13 billion this year, according to the latest forecast from Juniper Research.
The social advertising market is projected to reach $11 billion by 2017--and mobile users will become an increasing target of those advertising dollars, according to an infographic by Unified Social.
Business leaders often get excited about big data and are eager to harvest answers from it. Typically they pose pointed questions to researchers as one might ask an Ouija board. And then they wait on the analysis to painstakingly spell out the answer. But predictive analytics is more like peering in a crystal ball and looking for a snapshot to appear that must be interpreted. The right question must be asked in the first place and the right question is often not the first one that comes to mind.
Facebook-owned photo sharing application Instagram said it will roll out paid advertisements within the next few months as it accelerates its effort to build a sustainable business.
Facebook continues building out its much-maligned Home launcher for Google's Android, adding support for the social networking giant's own Instagram photo-sharing app as well as rival media sharing platforms Pinterest, Tumblr and Flickr.
Facebook is overhauling its mobile app install ads program, unveiling a series of new features built to help businesses increase engagement and conversions within their applications.
Something must be done to tie online activity directly to real world purchases--and while big data can help with that, data kept offline or siloed can skew those results. Data limited to Facebook also offers little solace or actionable findings.