Mobile apps, once a novelty for early smartphone adopters, have become the main way that U.S. consumers spend their time on their mobile device.
Thirty-six percent of all iOS and Android applications are built by U.S. developers, down from 45 percent a year ago, reports mobile app analytics firm Flurry.
Apple device owners exhibit significantly different application usage patterns based on whether they're accessing an iPhone or iPad tablet, according to new data issued by app analytics firm Flurry.
Ninety percent of applications and games downloaded from Apple's App Store are offered for free, up from 84 percent in 2012 and 80 percent in 2011, according to new data from mobile analytics firm Flurry. Six percent of installed iOS apps using Flurry Analytics are priced at $0.99, with apps at price points $1.99 and higher making up the remaining 4 percent.
The average U.S. consumer now spends an average of 2 hours and 38 minutes per day on smartphones and tablets, dedicating 80 percent of that time--about 2 hours and 7 minutes--to mobile applications and the remaining 31 minutes to surfing the mobile Web, mobile app analytics firm Flurry reports.
The mobile game industry is clearly maturing. In year's past, mobile game makers would develop their titles mainly on intuition, with marketing plans based mostly on hope and word of mouth. Today, however, the business is a sport of mathematics--of carefully targeting the correct demographics, of fine-tuning the marketing spend to acquire the right paying customers, and of tweaking a game so that it's fun to play for free but even better if a user spends a little money.
Another Super Bowl Sunday has come and gone, and in addition to the Baltimore Ravens, this year's winners include halftime headliner Beyoncé, commercial fan-favorite Budweiser and mobile. Analytics firm Flurry reports a 19 percent increase in app activity from last year's Super Bowl to this year's tilt, adding that total app usage dropped in aggregate by only 5 percent from the Sunday prior to Super Bowl Sunday--a strong indication that not even the biggest sporting event of the calendar year can curb America's app appetite.
San Francisco-based Flurry, a mobile application measurement and advertising platform company, raised another $25 million in Series D financing this week, which it says it will use to accelerate the adoption of the Flurry AppSpot platform and its Ad Analytics, and to fund its staff and international expansion. Market watchers say it also positions the company for an IPO.
Flurry completed a fourth round of funding totaling $25 million, increasing total investment in the mobile app analytics firm to $51.6 million. In addition, the company said it is on pace to file an IPO as early as next year.
With Facebook and Google, two mobile powerhouses, investing in photo editing technology, and last week's announcement of the iPhone with its new 8-megapixel camera, the market for mobile photo apps doesn't seem to be slowing down anytime soon.