Automaker Ford announced Friday its intention to hire a seasoned tech leader as CEO of its subsidiary Ford Smart Mobility LLC, according to a post at Re/code.
Ford announced Monday that it is adding Apple CarPlay and Android Auto to its Sync vehicle connectivity system.
Ford has agreed to build Google's self-driving car, a deal that is expected to be announced at the Consumer Electronics Show next month.
Cars have always had a strong fan base, but public interest has broadened recently given exciting new developments. These innovations range from assisted driving features like self-parking, to driverless vehicles from Google's automated car to Tesla's recent Autopilot download. Plans for connected car systems in the future are also hyping public interest. All of this tends to overshadow other ways car manufacturers are using telematics and IoT data to improve cars and the car experience for owners after the sale.
While naysayers and worrywarts continue to wring their hands over "too few big data implementations," visionaries are already moving beyond big data projects and into reshaping their entire companies around it. The latest to do so is Ford, who is now "retooling the company around big data."
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Once again, big data shows us it can be helpful--or not so much, depending on your perspective. That suggested police speed trap for instance is helpful to police and to public safety, but few drivers would find it a welcome development. Ditto on the tracking of individual driver behavior which could help public safety but also trap drivers in higher insurance rates, too.
Ford says it "considers analytics and big data--in and out of vehicles--the next frontier for innovation, competition and productivity." Its latest innovation to come from big data use is eco-conscious designs and user abilities to further "green" their car ownership.
As complex mechanical goods become increasingly networked and feature-driven, software may comprise a larger part of their overall value.