While naysayers and worrywarts continue to wring their hands over "too few big data implementations," visionaries are already moving beyond big data projects and into reshaping their entire companies around it. The latest to do so is Ford, who is now "retooling the company around big data."
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Once again, big data shows us it can be helpful--or not so much, depending on your perspective. That suggested police speed trap for instance is helpful to police and to public safety, but few drivers would find it a welcome development. Ditto on the tracking of individual driver behavior which could help public safety but also trap drivers in higher insurance rates, too.
Ford says it "considers analytics and big data--in and out of vehicles--the next frontier for innovation, competition and productivity." Its latest innovation to come from big data use is eco-conscious designs and user abilities to further "green" their car ownership.
As complex mechanical goods become increasingly networked and feature-driven, software may comprise a larger part of their overall value.
BARCELONA, Spain--Ford revealed a new partnership with Spotify as part of its strategy to further expand its Sync AppLink program to include new developer partners.
Eager to incorporate more voice-enabled apps into its cars, Ford Motor just rolled out a program to lure application developers to its platform. The Ford Developer Program, which resembles initiatives at Apple, Google and Facebook, gives developers a way to integrate their software with the auto maker's SYNC AppLink onboard system, reports Darryl K. Taft at eWeek.
Ford Motor Company is adding Glympse's voice-enabled location sharing application to its SYNC AppLink in-car software platform, offering motorists a hands-free option for updating their travel schedule.
We are constantly told that innovation is the key to success in today's Darwinian business environment, but moving too fast and furious can backfire on you. Ford Motor Co. learned this lesson with