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Forrester

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Latest Headlines

What businesses need to consider when pushing mobile messages to customers

Customers have no hesitation in opting out of useless mobile messages from companies, and most do. Digital business professionals need to reevaluate their mobile messaging efforts if they want to engage customers, according to a new report by Forrester Research.

Tech spending growth expected to slow in 2016, Forrester reports

U.S. technology spending growth is expected to slow in 2016 thanks to cloud services taking over and leaving traditional tech spending in the dust without driving overall growth, a Forrester report noted. Political and economic worries are slowing things down as well, the Wall Street Journal said.

CIOs and CMOs: Make peace, work together, keep customers happy

Technology has made the customer king and enterprises need to work hard to get ahead and keep up. According to a Forrester report, "Winning In The Age Of The Customer," it will take some hard work and cooperation from both the CIO and CMO to make the right moves to keep customers happy.

Chief data officers to gain power in 2016, but may soon lose it

According to research firm Forrester's latest report, big data strategies will shift significantly next year. Among its predictions is that customer-obsessed leaders will shift their firms' strategies to move beyond big data as it is largely practiced now. Further, chief data officers will gain power next year, but they may not be able to hold on to it for long.

Forrester says successful CIOs will make moves to put customers first

Forrester Research has released its 2016 predictions on the 10 things that successful CIOs will do to drive growth through customer experience. It seems as though CIOs across industries will be taking hints from the retail industry to remain customer-focused and drive success.

Google's Apps for Work study probably too good to be true

CMS Wire poked holes in a Forrester report commissioned by Google that offers glowing figures about how dramatically Google's Apps for Work can benefit businesses. 

Midsize mobile enterprise app service providers take on the big boys

Midsized mobile enterprise app service providers are starting to challenge the larger service providers, according to the Forrester Wave report on mobile enterprise apps service providers for the first quarter of 2015.

If you're doing mobile, DevOps is a requirement

Are you rolling out mobile applications? If so, Forrester is ready to tell you that you absolutely must have DevOps methodologies in place at your organization.

Resistance to Hadoop is futile, says Forrester

Forrester analysts say in a  new report  that Hadoop is no longer an option but a necessity for all businesses. The report also predicts that SQL will become Hadoop's killer app next year. But is it true that Hadoop is the be all, end all in big data? Let's take a look. 

CIOs: Focus on emerging tech to keep business, customers happy

New research from Forrester finds that CIOs need to focus on customer-facing emerging tech and the demands that come along with it to make the organization run smoothly, keep customers happy and help the bottom line.