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Forrester Research

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Latest Headlines

Responsive web design is key to getting reluctant mobile shoppers to buy

A discouraging 90 percent of mobile phone users and 80 percent of tablet users have not made an online purchase using their devices in the past three months, according to a survey of 4,000 U.S. adults by Forrester Research.

Number of mobile phone users tapping into mobile banking will double in 5 years, says Juniper

The number of mobile phone users tapping into mobile banking will double over the next five years, predicts Juniper Research.

Wearables market: Collapse or explosion?

Everyone is abuzz about the latest wearable gadget being released--whether it's Google Glass, the Android Wear smartwatch, the latest Fitbit or the mythical iWatch. But some analysts are predicting a market collapse for wearables while others see unstoppable growth.

UK banks have been slow to embrace mobile banking

U.K. banks were slow to adopt mobile banking, and two of the largest banks, Barclays and HSBC, didn't deploy a mobile banking app until 2012, writes Stephen Walker, eBusiness and channel strategy analyst at Forrester Research.

News Scan: Wireless LAN on the rise; Indian healthcare goes mobile; more

Check out the hottest mobile IT news for June 26, including the ever-growing wireless local area network market share, the Indian healthcare system's mobile prescription, how mobile banking measures up in Europe, the expected revenue for wearables this year and the surge in location-based search growth.

Marketers need to analyze customer data quickly to survive, says Forrester

Marketers need to speed up the rate of data analysis and action based on that data in order to satisfy customers in an increasingly mobile society, according to Tony Costa, a senior analyst at Forrester Research.

Infographic: Top mobile 'movers and shakers' in retail

This year, retailers are all about mobile. In light of this trend, Shop.org has put together an infographic that lists the top mobile "movers and shakers" in retail.

Mobility is a key attribute for leading smart process apps, says Forrester

Mobility is a key attribute for leading smart process apps, which are helping companies improve human-based business processes, says a Forrester Research report.

Retailers put mobile efforts as their top priority

More than half of retailers said mobile efforts are a top priority, identifying responsive design, mobile site optimization, and tablet redesign as focus areas, according to a survey of 70 retailers by Shop.org and Forrester Research.

Mobility, big data will combine to transform enterprises, says Forrester

Mobility and big data will combine to transform the way firms do business, particularly how they relate to their customers, predicts Forrester Research.