Reflecting the recent explosion of mobile commerce activity, market research firm Gartner is forecasting that mobile commerce will generate half of all revenues from digital commerce by 2017, up from 22 percent of digital commerce revenue currently.
In response to an explosion of enterprise mobility, firms are looking to mobile application development platform vendors to help them build out their portfolio of both internal- and external-facing mobile apps.
Check out the hottest mobile IT stories for Monday, Jan. 12, including Android users slow adoption to Lollipop, banks increasing mobile banking budgets by 52 percent this year, Apple's App Store received big user attention in the first week of January, airports expanding beacon deployments this year and low mobile device demand accounting for Gartner's revision of the IT spending forecast for 2015.
While mobile devices continue to carve a widening niche within the enterprise, various reports find that desktop computers are still needed for complex tasks, and the most efficient repertoire in the near-future will include phones, tablets, wearables and desktops.
Major threats to corporate digital assets are increasingly under attack both in terms of size and impact on the companies, warns John Wheeler, research director at Gartner. And those threats are percolating up to the board level.
Reflecting the shift to a wireless workplace, Gartner predicts that 40 percent of enterprises will use Wi-Fi as the default connection even for non-mobile devices, such as desktops, desk phones, projectors, and conference room.
Few things prompt a bigger smile from a CIO than the opportunity to save money. With that in mind, the latest news on BYOD programs must have many IT leaders positively beaming.
Jake Sorofman says that "for content marketers, there's useful inspiration in hewing to newsroom habits." Does this mean there should be a lot of copying and pasting from news media? No, he says. It's better to organize like newsrooms.
Manufacturing, utilities and transportation will be the top three verticals using Internet of Things devices in 2015, with 736 million connected devices in use next year, forecasts Gartner.
Next year, mobile marketing and digital advertising will share the top rank for digital marketing spend, according to Gartner.