Jake Sorofman says that "for content marketers, there's useful inspiration in hewing to newsroom habits." Does this mean there should be a lot of copying and pasting from news media? No, he says. It's better to organize like newsrooms.
Manufacturing, utilities and transportation will be the top three verticals using Internet of Things devices in 2015, with 736 million connected devices in use next year, forecasts Gartner.
Next year, mobile marketing and digital advertising will share the top rank for digital marketing spend, according to Gartner.
Challenging the common perception that the public cloud is insecure, Gartner says that there have been "very few security breaches in the public cloud," with most breaches involving on-premises environments.
Enterprises will increasingly move toward risk-based security and away from the mirage of achieving a 100 percent secured environment through perimeter defense, judges Gartner.
Experience with mobility is one of the IT skills in highest demand, according to research firm Gartner.
In the fast evolving digital economy, the discipline of risk management is failing to keep up with increasing risks to the organization. That is the view of two-thirds of 2,810 CIOs recently surveyed by Gartner.
Gartner released a new myth-busting report on big data last week. They are right that there is still a lot of hype, and most companies that are struggling with data now are unduly suffering from pressures generated by myths. Here are five of the myths they busted--plus a couple of my own after that.
Check out the hottest mobile IT stories for Wednesday, Sept. 17, including AT&T and Shell's mobile UC platform deal, Gartner's prediction for the smartwatch and wristband market to "take off," mobile intelligence startup AdBrain launches Synapse platform, financial sector in Middle East to invest heavily in mobile and Chinese spending on commercial fleet telematics to increase.
Many firms do not have mobile application security expertise and remain vulnerable to insecure mobile apps downloaded by employees, warns Dionisio Zumerle, principal research analyst at Gartner.