Glu Mobile warned investors to brace for bigger-than-expected losses in the current quarter after the game publisher reported second quarter revenues of $24.4 million, down 16.5 percent year-over-year.
Increasing app engagement is no easy task. While it's hard enough to get new users for an app, retaining that userbase is no piece of cake either. Loyalty programs are one method that some app developers are now using to tackle this issue. Loyalty programs are nothing new, of course, nor are advertising efforts to engage users. Credit card companies already use these programs to encourage members to spend money and gain rewards. So what makes mobile app loyalty programs--like those from Pocket Change and others--special?
King, the company behind the wildly popular mobile game Candy Crush Saga, announced it will discontinue its mobile advertising efforts, instead focusing solely on revenue from in-app purchases.
Glu Mobile CEO Niccolo de Masi acknowledged that it's very difficult to create a franchise in the mobile gaming space on the scale of Rovio Entertainment's Angry Birds. However, he said the sheer volume of new mobile games coupled with the fickle tastes of mobile gamers makes it easier for new mobile gaming titles to compete with established brand names.
Glu Mobile is extending its fledgling real-money mobile gaming efforts to the U.S. market, collaborating with cash and virtual currency platform Skillz to integrate skill-based cash tournaments into select Android titles.
Companies from across the mobile app landscape continue to discuss the possibility of mobile "real-money gambling" in the United States as if it could instantly reverse revenue declines and immediately stimulate the hotly contested application industry. However, right now there's little indication that real-money gambling is anywhere near becoming a reality here--but that hasn't stopped some of the market's biggest players from seeking a toe-hold in the space.
Glu Mobile said it would cut 12 percent of its workforce, or around 67 employees. The actions will leave the company with around 564 employees. However, Glu said the job cuts are part of an effort to centralize and streamline the production of games, and the company continues to hire new employees in specific functions. As a result, Glu said it expects to end 2013 with 580 employees.
If you're reading this on Thursday morning, that means you haven't already abandoned all pretense of work in favor of shifting your full attention to this year's NCAA Men's Basketball tournament. I commend your dedication.
Glu Mobile introduced its first real-money gambling game Samurai vs. Zombies Slots, boosting the U.S. publisher's shares more than 20 percent Tuesday to $2.91.
Glu Mobile i s rolling out a new publishing division designed to help third-party developers port hit iOS games to Google's Android and Microsoft's Windows Phone.