Apple will launch its iTunes Radio in September and a handful of blue-chip brand partners are lining up to support the new streaming music service, Advertising Age reports.
Apple is rolling out iAd Workbench, a suite of new self-serve advertising tools enabling iOS developers to promote their applications for as little as $50.
King, the company behind the wildly popular mobile game Candy Crush Saga, announced it will discontinue its mobile advertising efforts, instead focusing solely on revenue from in-app purchases.
Apple is revamping its iAd mobile advertising business, shifting the unit's focus away from campaigns integrated into iOS applications to messages supporting the forthcoming iRadio streaming music service, Bloomberg reports.
Apple will launch an ad-supported streaming radio service optimized for iOS devices within the first three months of 2013, Bloomberg reports.
There is a new factor influencing the polls this year: The rising number of smartphone users (around half of adult Americans) who are reading political news on their phones, interacting with political apps and viewing mobile ads.
Amazon is reportedly in talks to acquire mobile advertising network Jumptap, a move that would further escalate the digital retailer's ongoing battle with archrival Apple (NASDAQ:AAPL). Citing
Apple (NASDAQ:AAPL) is once again slashing the minimum amount marketers must spend to roll out campaigns across its iAd mobile advertising network, AdAge reports. Advertisers must now commit $100,000
Apple (NASDAQ:AAPL) has reportedly hired formed Adobe executive Todd Teresi as its new vice president of its iAd platform. According to Bloomberg, which cited unnamed sources, Teresi will serve under
Apple's (NASDAQ:AAPL) vice president of mobile advertising, Andy Miller, is reportedly exiting the company. Citing sources close to the situation, All Things Digital reports Miller--who co-founded