Latest Headlines

Latest Headlines

Mobile commerce to increase in 2014, finds study

More people plan to conduct mobile commerce transactions this year than they did last year, finds research released Feb. 19 by mobile advertising company inMobi. Eighty-three percent of survey respondents worldwide, a 15 percent increase from 2013, plan to conduct mobile commerce in the next 12 months.

How should mobile developers calculate the lifetime value of a customer?

If you're new to mobile app "lifetime value of a customer," here's a crash course that will help you assess your progress.  Feature

InMobi acquires context-aware computing startup Overlay Media

InMobi has acquired Overlay Media, a startup specializing in context-aware computing. Overlay Media's Context Engine technology enables mobile devices to automatically detect a consumer's current activities and optimize the user experience accordingly. Financial terms were not disclosed.

InMobi: Tablet ad impressions growing twice as fast as smartphones

Tablet ad impressions across the InMobi mobile advertising network have increased 88 percent over the last six months and are now growing nearly twice as fast as smartphone impressions, the firm...

InMobi ad impressions surge 251% in 2011, led by Android

Impressions across the independent InMobi mobile advertising network increased 251 percent worldwide in 2011, fueled by the growth of in-app ads as well as broad consumer and enterprise adoption of

Softbank invests $200M into mobile ad network InMobi

Japanese communications giant Softbank has completed a $200 million investment in San Mateo, Calif.-based mobile advertising network InMobi. The funding will encompass two tranches: Softbank will

InMobi: Smartphones yield 78% of mobile ad impressions

Smartphones accounted for 78 percent of ad impressions across InMobi's North American network in the second quartet of 2011, up from 67 percent in the previous quarter, the firm reports. At the

Mobile ad network InMobi raises $8 million in Series B

Mobile advertising network InMobi closed a Series B financing round totaling $8 million, led by existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures. InMobi has now raised